Creating and launching a fully-fledged website is not enough to get your brand noticed by itself.
In order to improve your online visibility, you will need to carry out SEO (search engine optimization) practices.
If you want to achieve a higher ranking on Google and other search engines, you’ll need to get serious about search engine optimization. Luckily, if you use WordPress as your Content Management System (CMS), there are a number of in-built features that make optimizing your content for search significantly easier.
So what is it that makes WordPress such a strong platform for SEO? Let’s take a look.
Permalinks are the permanent URLs for your web pages, posts, categories and tag archives. It is the web address used to link to your individual blog post and web page. By default, permalinks look something like this:
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