How do you engage your online audience? Becky Stafansky of viewbix.com explains that video marketing should be at the front and center of your social media marketing.
…unlike offline marketing, everything on the Internet ultimately links to everything else. So, there’s no reason to treat your various online marketing strategies as separate elements. Employ that fabled “big picture” thinking here: find ways to engage leads in one medium and inspire them to investigate you through other mediums as well.
And how does this apply to video marketing? Basically, effective video marketing cannot be solely about making videos. That’s just one step in the process. After that, you should be looking into ways to tie them into your other online marketing efforts, such as you social media strategies.
Read original article here