The number of minutes of paid advertising on Bill O’Reilly’s Fox News program fell more than two thirds by the end of last week as advertisers scrambled to distance themselves from the host’s sexual harassment scandal. O’Reilly has begun to bounce back — but with little apparent help from the premium advertisers who bolted his show.
According to research from Kantar Media, “The O’Reilly Factor” hit a low April 7 with only 4 minutes and 40 seconds of paid advertising. That’s down 69% from the 14 minutes and 32 seconds of paid ads that the show averaged March 6-31.
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