Started over a year ago by the ex-CEO of Beats Music, Chosen is a video creation app with a competitive element. Users create short clips on their phones, and can view others while swiping left or right to up vote or down vote the clip.
Originally, the videos were designed to be short clips of users showcasing their musical abilities – playing the guitar, singing, or even yodeling. The voting system would surface stars while hiding amateurs, acting like a crowdsourced American Idol.
But, as with most app startups, it didn’t quite take off – at least not in the way the company envisioned.
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